As a new Creative Director on Allstate, my first assignment was a one-night fire drill to refresh their retail broadcast campaign (featuring spokesman Dennis Haysbert). The campaign ran for eight years. Not bad for one night.
We had some fun with the Mayhem character.
Motorcyclists experience a unique set of dangers on the road. So we developed a Facebook app that let them flag road hazards for each other. Riders added thousands of flags to the map.
