CURRENT

The Hershey Company, Hershey, PA - Director, Creative Lead, 2022-current

Developing advertising for Hershey's portfolio of iconic brands. Partnering with brand leadership to translate marketing objectives into engaging and effective creative campaigns. Leading Hershey's growing in-house agency operation and providing counsel on external projects. Brands include Hershey's, Reese's, Kit Kat, Twizzlers, PayDay, Jolly Rancher, Ice Breakers and any more, as well as a growing salty snack selection.

FULL-TIME PAST

DDB, Chicago - Group Creative Director, 2015-2022

Partnered with creative, account, strategic and client leadership to produce campaigns across all mediums. Provided direction, inspiration and mentorship for teams of 20+ creatives. Led work for State Farm, US Army, McDonald's International, Lifelock/Norton/Symantec and La Quinta. Wrote and produced campaigns for Jeep, Capital One, McDonald's, MolsonCoors, ConAgra, Anheuser-Busch InBev, Alfa Romeo, Skittles and Lifelock.

Contributed extensively to new business wins for US Army, Jeep, Alfa Romeo, Norton, Barilla and Scotts Miracle-Gro. Helped defend and consolidate State Farm, McDonald's and Lifelock/Norton/Symantec. McDonald's win resulted in the formation of dedicated agency, We Are Unlimited.

Y&R, Chicago - VP Creative Director, 2013-15

Led teams of up to twenty creatives on Bel Brands, Butterball and CPG International. Led winning pitch for CARFAX, earned project work from Lavazza. Wrote and produced work for Craftsman and Land Rover.

Leo Burnett, Chicago - Creative Director, 2011-13

Led Allstate's National Retail, Goodhands Roadside Assistance, Motorcycle and African-American work. Guided creative teams in developing and executing campaigns across multiple platforms.

DDB, Chicago - Associate Creative Director, 2009-11

Accounts: State Farm, McDonald's, Capital One, Anheuser-Busch

Goodby, Silverstein & Partners, San Francisco - Copywriter, 2007-09

Accounts: Anheuser-Busch, Sprint, Commonwealth Bank of Australia, Dreyer's, Comcast

DDB, Chicago - Copywriter, 2005-07

Accounts: State Farm, McDonald's, Capital One, Anheuser-Busch

R&R Partners, Las Vegas - Copywriter, 2003-05

Accounts: Las Vegas Convention & Visitors Authority, Paris Las Vegas, Wranglers Hockey

DDB, New York - Copywriter, 2000-03

Accounts: Westin Hotels, Starwood Hotels and Resorts, Hershey's, Madame Tussaud's

FREELANCE PAST

FCB Chicago, DDB, High Dive, Vitro, Pereira & O'Dell, Devito/Verdi, OKRP, M&C Saatchi, Anton & Partners

HIGH FIVES

Cannes Lions

One Show

Communication Arts Annual

Webby YouTube Ad of the Year

Effies

Jay Chiat Awards

National Addys

AICP

Clios

Art Directors Club

LIAA

Radio Mercury Awards

In-House Agency Federation

YoungGuns

MPA Kelly Awards

Lurzer's Archive

Adweek Best Spots of the Year

Shoot Online - Best Work You May Never See

HOO-HOO-HOOSIERS!

Miami Ad School ‘99 - Miami, Minneapolis, NYC

Indiana University, Bloomington ‘96 - BS Business Marketing + BA Telecommunications