From package design to TV campaigns, Hershey’s in-house agency partners closely with brand teams to craft work for every touchpoint imaginable. For example, here’s a Halloween PR stunt where we created a bowl of Kit Kats that magically refills itself, bringing trick-or-treat fantasies to life…
As it scored over 2 billion earned views, it blew-up on Tik Tok, with this one video generating 3 million views and over 200K likes:
In the same Halloween season, we pulled-off a Reese’s stunt that scored over a billion earned views. This time creating a custom Halloween bag where you can hide your Reese’s in a secret compartment, apart from all the rest.
Across social platforms, we’ve created content that performs. From a still image of an influencer in a funny costume, to a hype-generating Twitter reply, to giving a superstar a stage to create unscripted videos, we’ve threaded the needle by engaging without losing the brand in the process.
Our in-house team has delivered across a range of challenges, consistently creating work at the very top of Hershey’s testing metrics.
We partnered with Paramount Advertising to launch Kit Kat’s very first seasonal, shaped candy. I’m proud to say this campaign contributed to a 95% sell-through and helped make Kit Kat a top 5 growth franchise of the holiday season.